Signs by Design

The Arrowhead Gallery in Old Fort had comissioned a new logo, and requested a large facade sign featuring it on their new gallery and studio space.

The installation is over 40 feet in length, and consists of 15 separate elements.

In this oblique view, you can see that the sign material itself is flat. The design team imposed a printing technique that gives the sign elements depth and shape when viewed from a more direct angle.

From this angle of view, each element appears to have visual, dimensional substance.

The finished installation.